In light of its anticipated population growth and the pursuit of strategic priorities and community strategic directions, Welland must position itself as a standout city unlike any other in the region – a task underpinned by the development of a revitalized brand identity. This brand identity, and its associated assets, will work together as a unified whole to share a distinct and compelling story about Welland. It will inspire audiences to look beyond what meets the eye, to see the heart of a city that has much to celebrate and even more to look forward to.

A brand is more than a logo or a tagline. It communicates what makes a municipality unique and appealing through visuals and words. A strong brand can help boost economic development, tourism, recruitment, and the sense of community residents enjoy.

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